Transit Graphics and transit advertising buys are based on the number of buses required to effectively reach all routes that comprise the local transit system. Transit advertising provides value that offers high targeted visibility with a repetitive daily audience. It is cost effective and has a consistent time frame for rate of return. Service levels are either calculated by the total number of routes or the total number of buses within the local fleet. Transit advertising is sold in a multitude of markets through the US and Canada. In order to effectively take advantage of this advertising medium, it is critical to have the most appealing transit graphics for your transit advertising buy.
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Bus and Transit Advertising
Transit advertising levels reach desirable downtown and point-of-purchase areas. Super Kings, Kings and Queens are highly visible to both vehicular and pedestrian traffic alike and vary in size based on the make and model of bus and the space available for ad placement between the wheel wells. Kings are the signature transit product requested by national advertisers.Full transit graphics wraps allow advertisers the opportunity to creatively use the entire surface of the bus including window surfaces. Full Wraps demand attention and generate high brand awareness.
Full Side Wraps cover the entire side of a bus, from bumper to bumper, spanning the full height of a bus.
Half Side transit graphics wraps same as a Full Wraps, but without window coverage. Full Backs are a high-impact wrap covering the entire back façade of a bus. This is the most popular and widely available specialty product. Half Backs offer the same benefits as Full Backs without window coverage. King Kongs, also referred to as Ultra Super Kings, provide coverage from wheel well to wheel well, spanning the height of a bus. King Kongs with full window coverage are available in several markets. Kong, same as a King Kong, without window coverage (wheel well to wheel well, bottom of the bus to the to the bottom of the windows). King Pairs provide a tremendous creative opportunity as they’re typically located on 60’ articulated coaches (accordion fold in middle), designed to accommodate two Kings side by side on the Driver/Road Side.
Promotional Bus Graphics / Bus Shelter Advertising
Transit graphics and Bus Wraps are very much self explanatory, transit bus wraps are where the vehicle is either fully or partially covered with high performance PSV and perforated window vinyl if necessary. Depending upon the application, we may recommend and provide you with a short term film for your campaign.
Commercial Advertising on Buses / Bus Display Graphics
Taking your advertising directly to the streets? Bus displays implement the use of advertising faces located on the front (bus headlight), back (bus tail) and sides of buses (king, super king, king kong, queen, and mini queen bus posters).
Commonly Used Sizes are listed below:
- King Kong Size Bus Poster – 108″ x 240″
- Super King Size Bus Poster (SKSBP) – 30″ x 240″
- King Size Bus Poster (KSBP) – 30″ x 144″
- Queen Size Bus Poster (QSBP) – 30″ x 108″
- Mini Queen Size Bus Poster (Mini QSBP) – 30″ x 88″
- Bus Taillight – 21″ x 72″
- Bus Headlight – 21″ x 44″
- Bus Bench – 24″ x 72″
Bus/Transit Shelter Graphics
Bus and transit shelters are often used as an alternative out of home option, when and where billboards are not allowed. Two common sizes for bus shelters are 68.5″ x 47.5″ and 44″ x 65″. However, one should always confirm overall/trim sizes to ensure a proper fit. Produced in one sheet from a backlit paper that is laminated on both the front and back.
Why Transit Advertisng?
Bus and transit advertising are an effective and cost-efficient form of outdoor advertising. Transit graphics ads generate valuable impressions quickly leading to behavior-changing frequency levels. Bus ads often travel downtown hourly, are on the busiest expressways, and stop at shopping malls. Bus ads also cover residential and commercial areas of the city not reached by outdoor billboards.
