Market Demographics For Targeted Advertising in Mobile AL

Here's some information about mobile advertising that can help with your research and planning. Both narrow and wide demographic segments in Mobile, AL can be reached effectively by our mobile billboards, which can go plenty of places that other outdoor advertising can't.

For more information on Mobile click here.

General Information
Households:	477308
Population:	1258534
Unemployment Rate (2000):	6.15%
Age Distribution of Population
less than 18:	12.53%
18 to 24:	4.72%
25 to 44:	14.51%
45 to 64:	11.71%
over 64:	7.4%
Household Income:
Income Less than $10000:	11.95%
Income $10000 to $14999:	7.64%
Income $15000 to $19999:	7.1%
Income $20000 to $24999:	7.53%
Income $25000 to $29999:	7.16%
Income $30000 to $34999:	7.01%
Income $35000 to $39999:	6.48%
Income $40000 to $44999:	6.03%
Income $45000 to $49999:	5.14%
Income $50000 to $59999:	9.02%
Income $60000 to $74999:	9.42%
Income $75000 to $99999:	8.09%
Income $100000 to $124999:	3.35%
Income $125000 to $149999:	1.45%
Income $150000 to $199999:	1.2%
Income $200000 or more:	1.43%
Racial and Ethnic Makeup:
American Indian and Alaska Native:	0.85%
Asian:	1.47%
Black:	22.06%
Hispanic or Latino:	2.12%
Native Hawaiian and Other Pacific Islander:	0.06%
Some Other Race:	0.11%
Two or More Races:	1.42%
White:	71.91%
Vehicles Available per Household:
1:	34.46%
2:	41.21%
3 or more:	17.14%
None:	7.19%
How People Get to Work:
Bicycle:	0.24%
Bus or trolley bus:	0.54%
Carpooled:	11.42%
Drove alone:	76.08%
Ferryboat:	0.01%
Motorcycle:	0.16%
Other means:	0.85%
Railroad:	0%
Streetcar or trolley car:	0.01%
Subway or elevated:	0.01%
Taxicab:	0.09%
Walked:	2.27%
Worked at home:	2.17%
Commute Times:
Less than 5 minutes:	3.01%
5 to 9 minutes:	9.81%
10 to 14 minutes:	14.12%
15 to 19 minutes:	16.08%
20 to 24 minutes:	14.01%
25 to 29 minutes:	5.44%
30 to 34 minutes:	13.14%
35 to 39 minutes:	2.18%
40 to 44 minutes:	2.38%
45 to 59 minutes:	5.87%
60 to 89 minutes:	3.17%
90 or more minutes:	2.49%

Last Updated on Wednesday, 16 May 2012 09:09

Market Demographics For Targeted Advertising in Mobile AL

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