February 15th, 2012

Vehicle graphics is one of the most powerful techniques of advertising if done appropriately. Every company is now trying vehicle wrap and graphics to gain exceptional publicity for their brands. With graphic illustration on vehicles on road, the potential of brand awareness is huge. A single vehicle can make your brand known to hundreds of people at one time.  The look of the car you use for car advertising gives the first impression of your company.

Here are reasons for which you should choose car advertising for your company:

Marketing Strategy
It is important to keep everyone as your target to enjoy publicity on a broader scale. You need to use attractive and captivating vehicle graphics to catch the attention of passersby. If you are selling a product targeting a particular age group then graphic illustration must be created accordingly to suit the taste and liking of your potential audience.

Enough Information
You vehicle wrap must contain enough information so that interested customers can reach your physical address or contact you through it. But remember, excess of everything is bad. Put enough information on the vehicle graphics that can be read easily on a moving vehicle. Keep the font size big enough so that even people from far can read it easily.

Use an Attractive Design
A captivating design is a priority, if the vehicle wrap on your vehicle is not catchy then most likely it will be ignored by your customers.  A graphic illustration that uses right bend of color, pictures and content can make a bold statement. The message on the vehicle wrap can make or break your fan following. Therefore it should be chosen and placed carefully.

Vehicle Graphic is an Investment
Vehicle graphic is a kind of investment that will definitely bring success and increase the number of sales of your business. The installation and selection of vehicle graphics are the biggest expense, so choose them wisely. The vehicles on which your vehicle wraps would be placed will not only do brand awareness when moving but while standing as well. The vehicle graphics will stay as it is for years, so invest liberally.

Vehicle graphics educates your audience; a humorous, striking and captivating graphic illustration can leave people talking about your brand.  An innovative approach will spread the word and get your company the kind of publicity it desires. Your car advertising graphics should be designed smartly to give people a reason to choose your brand over others.

Whether you are opening a new business or want to promote the existing one, it is recommended to use car advertising to increase its fan following and consumer base. Do not forget to choose the best company for this work, as novice can’t match the quality provided by the professionals.

Mix Work And Play With Trailer Graphics!

November 30th, 2011

Summer is officially underway and weekend traveling is at its peak again. We work our way through the week, counting down the hours until that fateful Friday 5:00 bell when we’re free to enjoy fun in the sun at our lake houses, camps and beachfront property. That means packing up the trucks and trailers and hitting the road for at least an hour, but probably longer since everyone else has the same idea. If you own your own business, is there a way to take advantage of that summer weekend traffic?

There absolutely is! Whatever you buy, sell, produce or offer via your business, be it large or small, local or international, you need to advertise. One extremely cost effective and powerful method of advertising is utilizing mobile graphics. If you wrap your home vehicle or business vehicle in a vinyl wrap, you’ll be advertising everywhere you go. If you choose not to, what about your motorcycle trailer? People own trailers for all types of items, such as motorcycles, four wheelers, dirtbikes, small boats, horses, other animals, and so on, so if you own a trailer and transport items within it all summer long, why not take advantage of the exterior of that trailer as well?

Say you’re transporting horses and you own a local horse farm that offers boarding, horseback riding lessons, grooming and so on. Wouldn’t it be fitting to have beautiful trailer graphics to advertise each of your services for you? Especially when so many vehicles are on the road each summer weekend, your advertising dollars will be well worth it.

Carpenters often travel to different locations for temporary jobs and therefore, need to transport their tools and equipment. If you’re one of these carpenters and you transport via a trailer, you could advertise your business with trailer graphics. Similarly, even if you trailer is used for recreational purposes, such as carting dirtbikes, you can still advertise for your Pampered Chef business!

Trailer graphics are used all over the world, and the benefits are endless. The cost of wrapping your trailer in trailer graphics is very inexpensive, produces unlimited leads, they look attractive, they leave no damage to your vehicle, you won’t waste countless dollars on advertising time slots or postage stamps, you can choose where, when and how often you advertise, and you can target your audience. Trailer graphics also allow you to wrap a vehicle that you may not mind covering up. A lot of us cherish the vehicles we drive and chose them in part, because we liked the look of them, so some of us may not be interested in covering them up with a full vehicle wrap. Thankfully, we have the option of utilizing many other types of wraps like trailer graphics!

Promote Yourself Through Mobile Advertising!

November 15th, 2011

Any business can benefit from advertising, and there are hundreds of different advertising methods one can choose. Vehicle graphics have become a popular choice because of their affordability, cost effectiveness, and flexibility. When we think of advertising with vehicle graphics and car wraps, we typically think of landscaping companies and other tradesmen style companies, but in reality, there is no business that can’t benefit from advertising via car wraps. What if you need to advertise but you don’t own a business?

What if you’re trying to make a name for yourself? You have all the same options that a business owner does with advertising. Musicians, trying to increase their fan base will need to advertise. Try a car wrap with your album logo or a picture of yourself or your band for facial recognition and ‘brand’ awareness. Be sure to include your website, social media links, fan email address and so on. Fans will also want to know where they can go to see you play, so consider listing your tour dates on your vehicle. Fans will also have access to this information if they visit your website, but eliminating that step for them will always benefit you and increase your clicks.

Are you and your band playing a big show at a local fair in a few months? If you want to spread the word and advertise big for a specific event, consider vehicle graphics that advertise specifically for that event. Place the name of the event and the date in large, clear text, so viewers can clearly see that you’re playing at this upcoming event and that it’s going to be a big show. Then list your band information and of course, your website and other site links.

Actors and actresses can also do their own advertising via car wraps and vehicle graphics. If you had a small part in a commercial two years ago, but have been unable to find other work since, consider a car wrap, highlighting the work you’ve already done. If you did a commercial for a local company, say, Burt’s Bees, and you’re the Burt’s Bees girl in the commercial, use a clip from the commercial (with permission of course) as the image on your vehicle graphic. List your contact information and if possible, an upcoming project or show date. If you’re playing a part in your local town play, you could announce it via your car wrap.

Local models trying to make it big may also benefit from covering their car in a car wrap. Models keep portfolio books of themselves as a photo resume, so why not have a mobile resume?

With any up and coming star, just as with any business, the more exposure you get in your community, among your target audience, the better, and the more likely you are to achieve your sales and professional goals.

Restroom Mirrors For Advertising?

November 1st, 2011

Most of us have seen vehicle wraps or fleet graphics on the highway before, because the eye catching graphics have caught our attention and have been stamped in our memories. Most of us, however, probably don’t think about using those same types of graphics as window decals for similar advertising purposes. Window decals can be used in hundreds of different ways, in both vehicle windows and building windows. As with vehicle wraps, window decals are a very cost effective and affordable method of advertising. Window decals don’t have to be limited to your logo, company name and contact information, however.

Landlords could benefit greatly by placing decals on their rental apartment/homes/commercial unit windows. We’re all so used to seeing traditional ‘For Rent’ signs all around town, so imagine passing by a building and seeing a colorful, impressive ‘For Rent’ window decal. Just providing the same information (number of bedrooms, square footage, and contact information) in a more appealing way may be all you need. Take it several steps further, however, by adding a large image, showing the inside of your rental unit. For apartments, show images of the apartments’ best features, such as the kitchen, for commercial spaces, show images that highlight the size of the space. Typically, potential renters have to judge a building by its appearance on the outside as they drive by, so they may get the wrong impression of your unit, or they may not be intrigued enough to contact you for more information. By providing images in the window, potential renters will be drawn in by very little effort (and money!) from you.

Don’t forget the visibility power of a public restroom mirror either. Poster boards in restrooms probably won’t get as much notice as a mirror that is directly above a sink. People spend several minutes looking into a mirror, so utilize those mirrors (with permission of course) to advertise for your business. Target the restrooms that see the most traffic first, and work your way down, depending on where you receive permission. You may have to pay for the temporary advertising space on say, a mall food court restroom, but that cost, plus the cost of a small, mirror sized window decal will cost a fraction of what a television ad will cost. Say you own a store that sells natural cosmetics in your local mall. If you can’t get permission to advertise via mall restroom mirrors, look into department store restroom mirrors, or even department store fitting room mirrors. If you look around, you’ll find multiple mirrors in virtually every store in a mall, and many of them may be willing to allow advertising if you pay for the space or offer a trade.

Do Politics and Car Decals Mix?

October 15th, 2011

Vehicle graphics and car decals can be used by any type of business for any type of advertising, and the possibilities are endless. One benefit to using vehicle wraps is that they can be temporary, and they won’t do damage to your car once you remove them. You can use them for weekend advertising projects, or for several years. Car decals are so inexpensive, compared to other advertising methods that short term projects can easily fit within your budget. You may want to advertise for new products, new services, a fundraising effort, an in-store event, etc. Many of us might not consider using car decals for political reason, however.

Are you running for office? If you are, then you know advertising and reaching out to your voting audience is the most important piece of your campaign. Without advertising and reaching out, you can’t fundraise, and without finances, your campaign can’t go anywhere. Not only that, but your voters need to know your name, your party, your opinions and what you will fight for once in office.

Politicians typically utilize signs and bumper stickers with their names only. Clearly this simple advertising method has been proven to be very effective throughout history, so try designing vehicle graphics with just your name. A full vehicle sized advertisement will make a much bigger impact than a small bumper sticker.

Other obvious things to include on your car decals would be your website, campaign office phone number and email address. Your vehicle wrap will be noticed, wherever you go, so you want to make sure your viewers know how to contact you and how to learn more about your campaign as soon as they look at your vehicle. Pertinent information is necessary, but don’t stop there!

You could also include some of your key opinions and promises. When potential voters visit your website or call your campaign office, they immediately want to know what you believe in, what you want to fight for or against and how you will vote if they help to put you in office. Save them the trouble of calling your office or visiting your website, and list some of that key information right on your car decal.

Another part of a political campaign is socializing with voters and gaining their trust and friendship so they feel confident that you will vote honestly and that you will uphold your promises. Part of building that relationship could involve sharing pieces of your personal life with voters. You could do so by including photos of yourself and your family on your vacation in Disney on your vehicle graphics.

The beauty of utilizing vehicle graphics as an advertising method in your political campaign is that they are far more affordable than most other types of advertising. So much so that you could afford to wrap your own vehicle, as well as everybody else who is involved in your campaign!

Marketing For Long Term Profit?

August 26th, 2011

If you’ve never used vinyl graphics or car wrapping as a method of advertisement for your business before, you undoubtedly have at least an idea of what typical vinyl graphics look like. Most car wrapping campaigns involve bright colors, eye catching images, pertinent information and logos. These are the staples in any mobile marketing campaign; however each business has different advertising needs and goals. Many vinyl graphics mention a sale or special event, which is a more targeted, specific campaign, and can often be extremely profitable. As difficult as it is to believe, not all marketing campaigns should advertise something purely to receive immediate profits.

Is your business just entering the world of online advertising? Social Media is a large piece of the internet marketing puzzle and if you’re not a part of it yet, you can bet your competitors are. There are many ways to kick off a social media campaign, and using vinyl graphics and car wrapping is one of the most beneficial! Say you joined the Facebook community and you’ve created a fan page for your sausage stand, and now you want to get some fans. Time for a “Like Us On Facebook!” car wrapping campaign! Rather than adding a small Facebook logo to your emails, business cards and other locations your target audience might see, focus your entire vinyl graphics design on your Facebook fan page and entice viewers to visit your page.

Just as with Facebook, Twitter has become widely popular worldwide, so you may want to focus your vinyl graphics or car wrapping designs on Twitter. Similarly, YouTube is a very beneficial tool in the internet marketing toolbox. If you want more subscribers and video views, advertise to your audience via car wrapping instead of strictly on the internet. With YouTube, you have the built in advantage of enticing vinyl graphic viewers with your videos. They’re clearly going to be unable to view your videos on your car wrapping display, so they’ll have to go to your YouTube page to view more.

Typically you won’t immediately profit from this type of vinyl graphic and car wrapping advertising, however, it’s important to think long term and to set your business up to succeed consistently over time. By building a strong social fanbase, you’ll be able to have constant interaction with your best customers, which will lead to those customers recommending your business to friends, thus increasing your target audience in a very friendly, social way. Just be careful not to push your business too much on your social media focused vinyl graphic. Instead, you want to tell and/or show your viewer what you can offer them if they like your Facebook fan page. Be friendly, helpful, social and giving, and you’ll easily increase your fanbase.

The Advertising Power of Your Windows

August 16th, 2011

In house advertising can benefit your business in ways you may not imagine possible. As a small business owner, you may think (hope) customers are coming into your business, already knowing the ins and outs of what you do, as in the products you sell, each of the services you offer, when there’s a sale running on your website, etc. However, the odds of them knowing your business like you do are slim to none. They may be visiting your store because they mentioned to a friend that they needed, say, a replacement fuse for their car, and their friend told them to go to your auto parts store. However, they may have no idea that you also sell multi-disc CD players and Bose speakers for vehicles, or that you’re currently offering free installation services on your website. For all you know, they’re in the market for a new stereo system in their Jeep and you just missed that sale by not informing them. Short of asking each customer if they’ve seen your online offer as they enter the store, what else could you do?

Inform and advertise via window decals. Utilize that window space in and around your business, and directly on your door to inform your customers of your latest deal, newest product, most popular service, and most overlooked service, etc. If the deal is good and the product or service is commonly needed/desired, you may be pleasantly surprised with the increased sales.

Car dealerships may be one of the most relevant business types for window decal advertisements. Increase the hype for the incoming 2012 Subaru Impreza WRX with huge, high definition window decals showing one of those enticing pictures of the car flying down a blurry, winding road with incredible grip and precision.

Window decals aren’t just for car dealerships. If you own a book store and Harry Potter’s book 7 is coming out in a few weeks, by all means, have a window decal created to notify passers by that you’re reserving copies now. The wonderful thing about window decals is that not only, do they inform and advertise to your current customers, but they can also catch the eye of passers by to pull in new business.

If you own a local salon and spa and you’re about to start offering hot stone massages, notify every one of your current customers by placing a window decal on your front door with bright, comforting image of a woman getting a hot stone massage, looking completely relaxed and pampered, with the words “schedule yours today!” written below.

Any business can benefit from window decals, as long as they’re well thought out and kept fresh! If you advertise a new service, yet leave the window decal up for over a year, the service is no longer new and you’re wasting valuable window space where you could be notifying customers of sales and new mineral makeup products. Keeping your window decals fresh and intriguing will continue to benefit your business and your wallet.

Are You A Member Of Your Target Audience?

August 7th, 2011

What type of person are you? What are some of your favorite pastimes? Do you frequent certain areas or businesses? These are the types of questions YOU should be considering when thinking about your target consumer. As business owners and marketing guru’s, we sometimes think too narrow mindedly and forget to think like a consumer. You could learn a lot about your target audience just by asking yourself questions like “would I be annoyed by that advertisement? Would I toss that mailer right in the trash without thinking twice? Would I read that wall mural if I were in the subway?

There are, of course, many, many ways to market to your target audience, but you always want to be careful that your advertisements aren’t going to be invasive. That’s when you’ll turn your consumers away. If your advertisements are interesting, informative, exciting and eye catching, you’ll see the best results. It’s also important to remember that there are key times and places to reach your target audience.

Say Jack owns a sporting goods shop that sells everything you could ever need for every sport, for kids all the way up to professional adults. Jack’s target audiences are likely to be big sports nuts. Jack’s advertising efforts should be tailored to that. One proven successful method is to use wall murals or wall decals. These murals can be placed in any convenient location, including in cooperating businesses. Sports fans probably frequent sports bars. Find several local sports bars and ask if they’d be willing to sell you a wall for advertising space. Mount a wall mural or wall decal directly in front of patrons as they walk in, or directly behind a TV and you’re bound to draw their attention.

Sports fans also often attend sporting events and we’re all familiar with advertisements inside hockey rinks, baseball fields, etc. The advertising space may be a little pricy, but you’ll be advertising to thousands or hundreds of thousands of sports fans at once. In this situation, since sports fans are used to seeing so many advertisements wrapped all around the rink or field, make sure your wall mural or wall decal stands out from the rest. Make it bright and eye catching, otherwise it could get lost in the mix.

You may not have a local professional sports team close enough to your sporting goods shop for that to be a cost effective advertising method. However, every town has local baseball fields and hockey rinks. While your audience may not even reach a hundred sports fans, they are certainly going to be your local target audience, and advertising space for your wall murals and wall decals will undoubtedly be less expensive.

Wall murals and wall decals have proven to be hugely successful marketing tools, as well as extremely cost effective, so question yourself when you’re deciding on a location.

Branding Like Hello Kitty?

August 28th, 2011

Typically, when we think of mobile advertising, using car decals and vehicle wraps, we think of a large, visual, eye catching advertisement. These types of ads are extremely cost effective and beneficial for all types of businesses. What if you could spin the vehicle wraps into a more fun type of advertisement? The possibilities are endless as long as you think outside of the box.

We’ve all seen vehicles like the Anheuser-Busch Shock Top cars, with the bright orange paint and the wheat mohawk, which are clearly an advertisement, but are also different from what we, as local, small business owners would choose to do. Shock Top is a well known beer, so Anheuser-Busch doesn’t need so say much more on its car decal or vehicle wrap, aside from the name of the beer and boom, people are thinking about Shock Top! Without nationwide branding already in place, local business owners wouldn’t typically think to present such a simple vehicle wrap. However, this could work for many small businesses, and it could help you stand out among the competition.

If you own a local sports bar, you could do a similar type of car decal or vehicle wrap. Obviously your goal isn’t to advertise for the beers you carry, so instead of a simple design with a beer name, try a simple design that involves only your dominant logo color and your logo with your business name. Anyone who sees your vehicle wrap will understand what your business is and why they would need/want to visit your business, without any further explanation.

Think Coach and Hello Kitty. Both of these companies has a logo that is attractive all on its own, has been extremely well branded, and doesn’t include their business name or any text at all. Not only that, but their logos have become so popular and aesthetically appealing that they can sell anything with their logo on it. That type of branding is extremely sought after and would be a dream for a small, local business owner. Imagine seeing young girls driving around with car decals that are your company’s logo simply because your logo is pretty! The trick to starting a similar branding campaign is to first, make sure your logo is attractive. Secondly, you don’t want to have to include your business name in your logo, as this would take away from the artistic appeal to it, so to start branding, you may want to include your business name below your logo, in a way that it can be simply removed as soon as you reach that point in your branding campaign. Then you should spread your logo far and wide via car decals and vehicle wraps. Add one to your car; add car decals to your friends’ and family’s cars. The more visibility you create, the better your chances are of branding your ‘pretty’ logo to the point where it becomes a national craze like Coach and Hello Kitty.

Unanswered Questions For Marketing Success?

August 18th, 2011

If you’re involved in marketing, then you know it’s always important to think outside of the box. Whether you’re launching a new marketing campaign or freshening up an old one, you can’t catch the attention of your target audience by sticking with the norm. We’re bombarded with ads, mailings, billboards, emails and more, every day, so we’re almost numb to advertisements. Therefore, advertisers have their work cut out for them. Shock and awe, intrigue and inform, those are the terms you want to consider when you’re brainstorming your next marketing campaign.

If you choose fleet graphics and mobile billboards as your method of advertising, you’re already guaranteed to shock and awe your audience! Not all fleet graphics are bright colors or massive graphics, but most of them are, and we know, as consumers ourselves, that those are typically the ones that catch our attention. However, there are ways to play with mobile billboards to enhance their performance beyond the typical success.

One traditional but clever marketing tool is to ask a question. If the question intrigues your audience, you’ve successfully grabbed their attention. If your fleet graphics don’t provide them with the answer, you’ve left them with a cliffhanger. We’re all familiar with the annoying, suspenseful feeling we’re left with after the season finale of our favorite TV show ends with a cliffhanger, so utilize that in your marketing campaign!

A natural home cleaning product company’s mobile billboard or fleet graphic could ask “Is your dish detergent causing those headaches?” If your target audience can relate to that question but is typically uninformed, your mobile billboard’s question could haunt their thoughts for days! And what do we all do when we need an answer to a question that’s been plaguing our thoughts? We Google it! Now, you want to make sure they search for the answer on your website, rather than Googling it and finding the answer on a competitor’s website, so on your mobile billboard and fleet graphics, DON’T FORGET to include your website URL and business name in large, noticeable writing.

A car dealership’s mobile billboard could ask “Did you get the best deal?” When shopping for vehicles, we all know how easy it is to get “ripped off,” and many of us spend months researching vehicles, consumer reports, carfax reports, vehix.com and so on before investing in a vehicle to make sure we get the best car for the best possible deal, and therefore, drive off with no regrets. However, many of us don’t take as much time to research the vehicle of our choice as much as we’d like to, or we wonder if we negotiated the best possible price. There’s nothing worse than learning you were ‘ripped off,’ so presenting your target audience with that haunting question will absolutely get their attention!

Think like your target consumer, but think outside of the box and ask marketing questions that will force your audience to visit your website for the answer.

Vinyl Wraps….Not Just For Land?

August 8th, 2011

Well, summer is in full swing, Memorial Day has come and gone, and that means a big advertising bonus for you and your business! Every weekend, people are flocking to their lake houses and beachfront property, and they’re doing so to get AWAY from highways and traffic. Can you blame them? As a country, we spend more time in the car traveling to and from work and running errands each day than we do with our families! Once summer hits, family time in the sun, at the lake or on the ocean is what we all crave. That unfortunately, may mean less traffic in your local area for long weekends all summer, which could put a damper on your out of home, vinyl wrap advertising plans. Not if you think like a consumer!

First off, when a sunny, summer weekend hits, and its 5pm on a Friday, you better believe the traffic in town and on the highway will be out of control. No one likes to sit in Friday rush hour traffic, but you should if you’re cruising, advertising with your vinyl wrap! Advertising to all of those weekend travelers as they leave town (and return on Sunday!), could negate the advertising potential you’ll lose while everyone is out of town on Saturday. Another perk to rush hour traffic is when you’re sitting, bumper to bumper; drivers around you will have time to sit and soak in your entire vinyl wrap advertisement, as well as read every bit of information! They’ll even have time to write the phone number down! But that’s not where it ends….

With all of these people spending time at the ocean or on the lake each weekend, wouldn’t it be nice if you could somehow still advertise to them? That’s where out of home advertising comes into play with BOAT WRAPS! Speed boats are already flashy and noticeable, so throw a boat wrap on there and people won’t be able to take their eyes off of it! Just like vinyl wraps for vehicles, boat wraps should be bright, well designed, eye catching and informative. Your boat will advertise for you, even as you tow it on the highway on your way to camp! Once on the water, take advantage of the fun, easy advertising and cruise all over the lake, past other boaters and along shores, in front of camps and houses. Tough gig, right?

The biggest benefit to out of home advertising with vinyl boat wraps is that when you advertise to consumers when they’re happy and in a good frame of mind, studies show, they’re more likely to spend money. When people are at ease, they worry less about saving and instead, focus more on leisurely activities and spending. Big bonus for you and your business, so happy boating!

Vinyl Graphics and Non-Profits: A Happy Marriage

July 26th, 2011

Whether you have or haven’t used vinyl graphics as car decals, wall murals, etc. as an advertising method for your business, you likely understand the obvious benefits. Businesses succeed with vinyl graphics because of the minimal costs, mobility, non-invasive advertising, and eye-catching abilities. We tend to think of vinyl graphics being especially useful for mobile based businesses such as landscaping companies, Mary Kay and so on, however, as we’ve discussed before, ANY business can benefit from an advertising campaign via vinyl graphics, car decals, wall murals and all other forms. Among those businesses are non-profits.

If you’ve ever done any work with a non-profit company before, you know that they rely heavily on advertising via as many affordable methods as possible, since they can’t survive without donations. By relying so heavily on donations, they must constantly search for and appeal to (a.k.a. advertise to) potential sponsors and private donors. This means multiple advertising methods at once, year round, so their advertising budgets are very limited. Thus the happy marriage between non-profits and vinyl graphics! Car decals and wall murals are some of the most cost effective advertising methods available today. Not only that, but each non-profit can choose how effective they’d like their campaign to be. Their options range from choosing one location for a single wall mural to advertise their mission or their upcoming fundraising event to thousands of car decals nationwide which advertise on the road several hours a day.

A small non-profit campaign could be as simple as choosing a popular location or a location where the targeted sponsors would frequent and placing a well designed, eye-catching, informative wall mural in plain sight. The more a potential sponsor sees and is reminded of your non-profit, the more likely he or she is to make a donation. This wall mural could be an image of a child your non-profit has helped, with the non-profit’s name and contact information, a small statement or quote, describing what you do, and nothing more. It could also be a giant, temporary event flyer, describing the date, times, and information for the upcoming special Olympics event that is open to the public and which also happens to be your biggest fundraiser of the year. It could be an image and description of a German shepherd named Corie who needs a home, or a child in Namibia who could visit a doctor with your donation of a mere twenty five dollars. The possibilities are endless, and a wall mural is a very non-invasive way to ask for donations.

A non-profit, just like any other business, can launch an explosive advertising campaign using car decals if they choose to. As mentioned above, frequent reminders of the non-profit and its fundraising needs will increase potential sponsors’ interest in donating. Send thousands of vehicles with vinyl car wraps all around the country, traveling busy highways and main streets at heavy traffic times, and your campaign will reach millions of people!

Vacation and Advertising in One??

July 16th, 2011

Summertime is the most popular time of year for weekend travelers and cross country travelers. People go on weekend getaways, cross country vacations, and so on, and maybe you do too. Typically vacation is a time when most of us try to forget about work, but as a business owner, you may think differently. Of course, you’ll try to forget about work while you’re away, but we all know you can never fully forget, since the success of your business is your responsibility. Fortunately, you can easily turn your vacation time into an advertising push, with very little effort, and not to mention cost!

Have you ever considered using your RV as advertisement space? You may already be utilizing trailer graphics or vehicle wraps, but why not wraps your RV? An RV has a lot more surface space than a car or even an SUV, so use that space to put your vacation time to work for you! With that much surface space, your trailer graphic design possibilities are endless. You can advertise a different product or service on each side; use multiple large images, and so much more! If your business relates to outdoor activities, traveling, leisurely activities, and other things related to vacations, you’re already reaching your target audience!

If you’re not traveling very far, you’ll still likely reach a different audience than you would with your usual trailer graphic advertising route around town. You’ll be reaching people who are traveling close to and beyond the area you’re traveling to. Don’t forget about the toll booth operators, police officers and construction crews you’ll be passing; they’re all consumers too. Once you reach your destination, whether it’s a campground, an RV park, or your aunt’s house, as long as your RV is parked out in the open, it will even advertise for you in your sleep!

If you’re traveling cross country, you’ll be reaching a much larger audience. You can even plan your travels so you drive along busy highways at prime times to reach more consumers. If you own a small, local business, this could be an excellent opportunity to begin a nationwide launch. If you’re not sure that the nature of your business will work nationwide, advertising with trailer graphics on your RV may reach a small enough audience as you travel so you can test interest in other parts of the country. If you see your website hits increase during your travels, you can use internet tools to research the internet users’ demographic, and then tailor your nationwide campaign from there. You may also begin receiving phone call and email inquiries during or shortly after your trip. If you track what part of the country these inquiries are coming from, you may have just opened your business to the entire country!

How Do Truck Graphics Apply To Athletes?

July 6th, 2011

Truck graphics are probably most well known as fleet graphics, which we all see every time we’re on the highway. We see UPS trucks, supermarket trucks, Wal Mart trucks and so on. If successful, nationwide companies are using truck graphics and fleet graphics, shouldn’t those of us with smaller, local businesses take a page out of their book? Virtually any business can benefit from marketing with truck graphics, but many of us have a difficult time imagining all of the possibilities they come with. We assume the purpose is to drive the truck around town or around our targeted area to advertise. While that method is part of the truck graphics story, which is certainly not the end. Think like an athlete…

If your business has anything at all to do with athletes, sporting goods, outdoor activities, services for athletes and outdoor enthusiasts, then listen up! Your target audience is probably one of the biggest in the nation, if not, the world. Who doesn’t love sports?? If you’re simply advertising to them through traditional methods and by driving your truck with its catchy truck graphics around town, you’re missing out on some big opportunities.

Think tailgating! Football fans are notorious for tailgating before and after games, and everyone is allowed to join the party, so take advantage of the happy, excited, sports fan’s party atmosphere and tailgate with them! You could even do double duty and make it an employee outing or a joint business venture. If your truck graphics are parked among the tailgaters, you’ll undoubtedly draw attention, which opens the lines for powerful networking opportunities and relationship building.

There are all different types of sporting events that you could take advantage of to reach a very specific audience, such as parking your truck graphics outside of a boxing event, if you sell gym equipment and boxing equipment. If your business sells outdoor sporting goods, such as hiking equipment, kayaks, etc, park at (and even participate in) crew competitions, sailing events, Iron Man events, and triathlons. Odds are, your competition won’t do the same thing (or at least not every competing company), so you’ll be able to advertise to your target audience while they’re in the sports frame of mind, without the distraction of competing businesses.

Also take advantage of the weather! If your target audience is comprised of athletes and outdoor enthusiasts, then where are they likely to be found on a nice, sunny day? Outside on mountains, fields, courts, the water, etc! So take your truck graphics for a drive by any of these hot spots, park near them for a little while, and reap the benefits!

To advertise to your target audience, it pays to think like your target audience (and in some cases, even act like them)!

Already Branded? Why Use Vehicle Wraps then?

June 26th, 2011

It is 2011, so you could be ahead of the curve and have already branded your business by advertising with vehicle wraps, or perhaps another method. Many businesses have seen impressive success with branding and brand recognition when they advertise using vehicle wraps or fleet graphics. The types of businesses that can benefit from these types of advertising are literally endless, but what about the businesses who have already successfully branded their logo/name? Could vehicle wraps still be of use to you?

The answer is absolutely! Most businesses make changes or updates, have sales and promotional events, offer new products or services on a fairly regular basis. With each of these changes, your business will turn to advertising to draw in your new target audience or to market your new services to your current customers/clientele. Why limit yourself to traditional advertising methods when vehicle wraps and fleet graphics have already proven to be successful in branding and advertising? Vehicle wraps can be targeted to advertise an upcoming promotional event, rather than a broad advertisement for your business in general.

If you own a local bank that has typically been restricted to union workers but you’ve decided to open the flood gates and bank with anyone in your community, this change should be advertised heavily throughout your community to spread the word quickly. Add vehicle wraps to all of your company vehicles and send them around town. If you want to get sneaky, you could park these vehicles near competing banks!

Is your landscaping business now offering gardening services? Purchase temporary vehicle wraps or fleet graphics for your work trucks to announce the change. You’ll not only be advertising new services to current customers who already trust your services, but their neighbors will take notice of the different fleet wraps as you work.

Is your supermarket offering a new line of organic food choices? With this type of product line change, you may be targeting consumers who typically shop for organic products at other supermarkets, as they didn’t have the option at your store previously. Therefore, simply advertising within your store, to your current customers, leaves a lot of missed potential. To advertise outside, change your fleet graphics on all of your supermarket delivery trucks to highlight the organic product line and let the graphics do the work!

Any business, with any new product, service, event, promotion, etc. can benefit from fleet graphics and vehicle wraps to advertise. The beauty of this type of marketing is that temporary vehicle wraps are even more affordable than longer term fleet graphics, which are already an extremely affordable method of advertising, so as frequently as your business needs to advertise new, short term announcements, you won’t have to worry about surpassing your company’s marketing budget.

When Are Car Decals Useful?

June 16th, 2011

You’ve likely heard of people using car decals for advertising purposes, and chances are, you’ve seen some, whether you took notice or not. You likely also are familiar with fleet graphics being used as an advertising method. So if you were to advertise for your business, which one would you choose? Fleet graphics are obviously going to leave more of an impact on viewers, but what if you choose car decals? How can you benefit?

Many small and large business owners today are utilizing car decals in their advertising campaign. The first obvious benefit is that fleet graphics are large and flashy, so if you would rather not drive a flashy car around town all the time, and you don’t have a company vehicle, car decals may be a better option for you. Car decals are smaller and less flashy, while still being informative and impactful. With car decals, you also, aren’t likely to lose a viewers’ attention by inadvertently distracting them with a graphic. Instead, you can focus all of their attention on your text and information.

If you run a small home business part time, while still working full time for a company, it would be more appropriate and professional to advertise for your personal business in a casual way. Car decals could be that casual way. You’ll be advertising to fellow employees just by parking in your company parking lot, but you wouldn’t be upsetting co-workers or CEO’s by pushing your side business in their faces at the office.

If you run a small business seasonally, you may not want to advertise year round, or your business specifications may change during different seasons. Car decals are easily removable and inexpensive enough so that you can change your decals several times a year. Similarly, if you are just starting out with a small, self run business, and it may not be a long term project, why spend more money on a full fleet wrap?

If your business is self run and you need all the advertising help you can get, you could place car decals on your husband’s truck, your daughter’s car, your son’s jeep, and so on! Car decals are extremely affordable, so you can stretch your advertising budget and see a large return on investment.

With car decals, you could even advertise for MULTIPLE businesses on one vehicle. With fleet wraps, one wrap typically consists of one logo who’s colors and design are integrated throughout the entire wrap. Car decals can be placed on the front, back or sides of your vehicle, so if you want the right side of the street to learn about your landscaping company, while the left side of the street learns about your sister’s cleaning company, have at it!

Keys to Designing Your Vehicle Wraps!

June 6th, 2011

Ok, so you’ve chosen window decals and/or van wraps as your next form of advertising....now what? You already have the vehicle or vehicles you’re planning to wrap, and you’re ready to go, but now you’re realizing there are many pieces to the puzzle.

First, does your business have a branded logo and name? If you have yet to establish an official name and/or logo, this is the time to do it. Once you put your van wraps and window decals out on the road, you want your name and logo to stick in peoples’ minds, which is also known as ‘branding.’ Think of large companies like UPS, with their brown trucks, brown suits and their brown and yellow shield logo. Everyone recognizes a UPS truck, and that’s exactly what you want to happen with your van wraps and window decals.

Second, consider your business or company colors. Are they dull, or are they eye catching? If your logo colors are dull, this may be a good time to consider creating a new logo. Dull colors and a boring logo probably won’t draw much attention via van wraps and window decals. Not every van wrap needs to be neon pink and super flashy. Just work with your graphic designer to create a logo with colors that will be interesting, aesthetically appealing and eye catching, no matter where you place your logo.

Third, what font are you using? This font could be utilized in your logo, as well as any other text you’ll be placing on your van wrap or window decals. If the font is too small, no one will be able to read it from a distance. If the font is difficult to read, you have just committed van wrap and window decal faux pas number one! Passers by NEED to be able to read everything on your van wrap and window decals, otherwise, your advertising campaign will fail.

What information do you plan on including on your van wrap and window decal? Obviously your company name/logo is the most important piece, but what else? Your contact information is crucial. If your business name is easy enough to remember, you may receive a good volume of inquiries when people return home and search for that name in Google. If your business name is difficult to remember or if you didn’t succeed in making your logo the most memorable image on your van wraps and window decals, then you must make sure you include other contact information for people. This could be your website, your phone number, your email address, your Facebook fan page name, your Twitter name, etc.

Consult with your graphic designer on all aspects of your design, as he or she is the expert, but it’s up to you to provide them with the base images, logos and content, so choose wisely!

Fleet Graphics - Advertising Brain Freeze?

May 27th, 2011

If you’re a business owner or a marketing coordinator, you understand the importance of advertising. No business can succeed without advertising in some way. Small local businesses may simply begin by advertising with a sign on the front of their building and the hope for passers by and word of mouth referrals. Large companies may send out mass mailers, advertise on television and radio, and run ads in newspapers across the country. A lot of advertising is now done strictly online, as well. A surprising number of business owners, large and small, global and local, are utilizing vehicle wraps, vinyl graphics and fleet graphics as a powerful advertising method because its effectiveness far supersedes its cost.

If you are considering using fleet graphics for your business, it’s important to think beyond the obvious methods. Depending on the nature of your business, driving your car with its flashy vehicle graphics around town, or sending your delivery trucks out on the highway with their fleet graphics on them may return excellent results. However, whatever your business, there are always other more targeted methods that could increase your vehicle wrap ROI even more.

Consider tracking local events in your area of business. If you own a career consultation practice or if you’re a life coach, be aware of local career fairs. Career fairs can attract hundreds of people in a single day, and thousands over the course of a weekend, so take advantage of the targeted audience and drive or park your vehicle in the parking lot of the career fair.

If you own a financial services business, targeting bank customers may be a fruitful idea. People exiting banks are either pleased with how much money they’ve saved, or they’re unhappy with their lack of savings. If you specialize in both pulling people out of debt, as well as investments and stocks, then parking your fleet graphics directly outside of a bank could bring in new customers for you.

If you own a small, downtown, women’s clothing boutique, you may even want to target customers at the mall. The difficulty for many downtown clothing boutiques is that shoppers often choose the simplicity of the mall where everything they need is in one location. To draw customers to your boutique, you’ll have to catch their attention, and a bright, well designed vehicle graphic could be the perfect way to do so. Parking or driving your wrapped car around the local mall could draw new customers who may not have found what they were looking for at the mall, or even customers who simply haven’t had their shopping fill for the day.

Literally any business that is utilizing vehicle wraps and fleet graphics should understand that they can target their advertising to a targeted market and further increase their success with vehicle wraps.

Branding With Your Truck Graphics

May 17th, 2011

Many businesses are already using fleet graphics and trailer graphics to advertise for their businesses in a fun and dynamic way, and they are reaping the benefits. Fortunately, truck graphics can be effective for any type of business, whether you’re selling products, selling services, fundraising for a non-profit, performing free online services, etc. There are many creative, as well as obvious ways to increase visibility of your fleet graphics, and to target the audience your trailers are visible to. Many businesses have to be creative with the location or route of their trailer graphics because their business is stationary at an office location. If your business doesn’t have an office location or even a warehouse of any kind and your business is solely performed out of your vehicle, then the opportunities for you have just opened up!

Landscaping companies, plumbers, carpenters and electricians are all great examples of businesses whose ‘office’ is their truck. Similarly, businesses like Pampered Chef and Lia Sophia Jewelry who typically work from home but travel to homes and other locations to perform their business functions don’t have an office for clients to visit. Limousines, Taxis and commercial busses may also lack an office location. Lacking an office could seem detrimental to some business owners, since community members take notice of buildings and offices they drive by on a regular basis, especially if they have a large sign or logo in the front, which creates brand recognition.

Brand recognition is just as attainable with a mobile ‘truck office’ business, however. Possibly even more likely, if done properly! Truck graphics on their own can be eye catching enough to create brand recognition, especially if you have many vehicles and they’re driven around town and seen at work locations on a regular basis. Think about UPS trucks....everyone recognizes them!!

You can take your brand recognition via fleet graphics a few steps further, however. If you like the design of your truck graphics, and you feel that the design is one that can be easily recognized and remembered, incorporate it as your logo! Instead of having a separate logo incorporated into your truck graphics, which passersby may not notice individually, use an image of your entire vehicle or fleet as your logo on business cards, pamphlets, websites, etc. Doing so will create recognition between seeing your fleet graphics on the road or in a neighbor’s driveway and seeing your same trusty truck on your website.

In the same respect, when you set up a booth at trade shows, blow up an image of your truck or fleet graphics. People are more likely to say “hey, I’ve seen those trucks around” than “oh, that’s the logo for the plumbing company the Albertsons used.”

People notice fleet graphics and they remember them, it’s human nature to take note of something bright, shocking and different, so use that to your advantage and remind them why they recognize that truck.

National Marketing Convenience Is Key!

May 9th, 2011

When you decide to research different advertising campaigns, you have many different options, and hundreds of thousands of companies, all vying for your business. You can choose to perform your marketing campaigns in house, or if you need a larger, more complex campaign, you could choose to seek outside help. In house marketing may include methods such as mailers, posters, business cards and so on. Campaigns which may require an outside source are television, newspaper, internet, radio, fleet graphics, wall murals and car decals.

Determining which advertising campaign will work best for your business is only the first step. After that, you have to choose which company, newspaper, tv station, etc. to use. Two factors that will likely play a huge role in your decision are affordability and convenience. When choosing to advertise via fleet graphics, wall murals and car decals, you already know how effective your campaign will be, as well as how affordable, but do you consider acquiring fleet graphics to be convenient?

If you choose fleet graphics, you know that you’ll need to determine what type of content and images you’d like on the vinyl wrap. Next, you’ll need an graphic design engineer to see and measure your trucks to be sure the wrap fits correctly. Then the designer will take the work into their hands to create an eye catching, impressive design for your fleet graphics. Finally, the trucks will need to be wrapped with the graphic, and your advertising has begun!

The same goes for wall murals and car decals, so essentially, your only concerns should be:

1. How close is the designer?
2. How close is the installer?
3. How soon will this be completed?

Naturally, if the designer and installer are nowhere near you and your trucks, making this campaign a reality could be difficult. Ads On Wheels, Inc.® has professional vinyl graphic installers in every major city in the United States and Canada, not to mention, certified, professional installers around the world! We can ship our meticulously designed fleet graphics, wall murals and car wraps, anywhere in the world, and we’ll have a professional installer waiting anxiously to apply your vinyl graphics.

We have performed Graphics Installation services in these areas:

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming and Canada.

Now, how quickly can you expect your fleet graphics, wall murals or car wraps to be completed and installed? at Ads On Wheels, Inc., we can provide you with a quote within 24 hours of receiving your project description. The design process can be a very speedy process as well. Once we receive your deposit and vehicle specs, we immediately start designing. Finally, the installation typically takes a single day to complete, and your fleet graphics and car wraps are on the road (and your wall murals are on display)!

How To Profit From Vehicle Graphics - Outside The Box!

April 26th, 2011

If you’ve considered using vehicle graphics as an inexpensive and effective method of advertising for your business, then you may already be one step ahead of your competitors. Undoubtedly, you’ve seen fleet graphics and vehicle graphics on the road in your hometown here and there, and you probably took notice, thinking both “wow!” and “would that work for my business?” Well the answer is yes! There is virtually NO business that can’t benefit from fleet graphics, as the main objective is to get your logo in front of potential customers/clients and to build awareness.

Studies have proven that vehicle graphics can in fact, cause a dramatic increase in sales, and you can choose how little or how much you drive your vehicle around town and on the highway. Depending on your target demographic, you may wrap a single vehicle to cruise around town or to park next to a high traffic area, or you may wrap an entire fleet of trucks that will travel cross country to advertise to your national audience. These efforts alone will build brand awareness for your company, which will undoubtedly increase your sales. However, what do you do when you want to target a specific audience or kick your vehicle graphics campaign up a notch? Think outside the box!

As long as you’re thinking outside the box, there are an infinite number of ways you can target a specific audience. Say you own a local restaurant, and you have developed a pretty successful following of local diners. Now you want to turn your attention to travelers, since your restaurant happens to be located very close to an airport. One method is to partner with airport and hotel shuttle vans. These vans transport travelers on a daily basis to their hotel. For many, the first thought on their mind when they reach their destination is “where should we get dinner?” Travelers may ask their shuttle driver for a restaurant recommendation, or they could ask their hotel attendant. Why not answer their question before they even set foot in the shuttle? Make the choice easy for them by advertising via a vehicle wrap with sharp, high definition graphics of one of your most popular dishes!

Similarly, many travelers arrive at the airport without hotel reservations already set, so local hotels arranging to apply their own vehicle graphics on the airport’s shuttle vans could be a great idea!

Rather than focusing your efforts on driving around town during the daytime, which typically makes sense so your fleet graphics are visible, you may improve sales by focusing on a certain time of day. Say you own a Sausage King location, and you need to increase your late night sales. Well, rather than sitting and waiting for the bar crowds to come find you, go advertise to them! Probably about 70% of us who spent the night at a bar will be looking for food when we get out in the early hours of the morning. Capitalize on that crowd by driving your car with your vehicle graphics on it up and down main street where all the bars are located. If a particular bar is having a big event one night, display your vehicle graphics by parking outside of the bar in a very visible spot.

The possibilities are endless, as long as your imagination is not!

Where Do You Put Wall Decals Anyway?

April 8th, 2011

There are millions of different ways you can advertise for your company, and hundreds of different avenues, such as in the media, on the internet, on billboards, mobile graphics, and so on. Have you ever seen wall decals though? Odds are you have, and since they’re typically very large and colorful, odds are you’ve taken notice. Wall decals and wall murals are becoming a very popular and effective way to advertise for your business.

The images are colorful, bright and sharp, so they’re pleasing to the eye, as opposed to being an intrusive radio advertisement. They’re also placed in locations you and other consumers frequent, so looking at it from an advertising standpoint, you’re able to place your ad in front of millions of targeted consumers and to please them visually. Can’t go wrong, right? But if you’re considering purchasing wall space, where would you place your wall murals?

1. Sports arenas: This one is probably the most obvious. Whatever sports arena you go to, you’ve no doubt, seen hundreds of advertisements. Reason being, hundreds of thousands of people will see those advertisements throughout the course of the season.
   
   
2. In your office space or shared office building: It may seem like a waste to advertise your business within your business, but if you see customer traffic in and out of your office, office presence and appearance plays a strong role in attracting and retaining customers. Also, if your office is in a shared office building, and you’re able to display a wall decal in the lobby, you could be advertising to thousands of people each day, who may feel a loyalty to your business, simply for being in the same building.
   
   
3. Malls: Malls see a huge number of people every day, and the foot traffic increases dramatically during the holiday season. Placing a wall decal at a main entrance or in a highly visible location near the food court will advertise to thousands of people in a very short amount of time.
   
   
4. Museums: Museums also see a large volume of traffic on a daily basis, and the biggest benefit is that museum visitors are already there to observe. Although wall decals are already impossible to miss, with their high resolution, crisp images and eye catching colors, museum visitors may take even more notice of your advertisement.

There are hundreds of other appropriate and effective locations for your wall decals and wall murals. If the obvious locations don’t make sense for your business, get creative . . . there are walls everywhere!

Small Business and Start-Up Company Advertising

April 1st, 2011

When you start your own business one of the key elements that you MUST take into consideration is advertising. How are you going to garner new clients? Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. We suggest the use of vehicle wraps and mobile advertising for your consideration.

Dollar for dollar there is NO other form of advertising that even comes close! We have some information that may help you make a decision if a vehicle wrap is right for your business or your customers. Let’s assume a wrap costs $3000 (which typically it costs less for the average sized vehicle) and assume that the customer will keep the wrap on their vehicle for the full warranty period of 5 years. (For arguments sake we will assume most business owners only lease the vehicle for 4 years).....

So, now we have a cost of $3k and a time frame of 4 years. The average vehicle in a major metro area will have over 700,000 impressions per month. So now what we do is calculate the monthly cost of your wrap based on the numbers…..$62.50! Keep in mind the other benefit factors of a wrap: the retention rate of this medium is extremely high. Many people will remember a wrap much more than any other form of outdoor advertising. Also the targeting of this advertising is unsurpassed….why? Typically a small business owner will drive their company vehicle directly in their target market area further concentrating the advertising.

We often challenge anyone to find an advertising medium at $63/month that can compete. Most people can’t even advertise in the classified section of a newspaper for that amount! Even if they did, what is the circulation of that paper? Is it targeted to your specific area? No way!

Think about this: For the price of a cup of coffee you can be advertising, targeted mind you, to literally thousand of people per day!

Another fact to consider: Fuel costs are at all time highs. Whether you realize it or not, you are ALREADY paying for advertising using your vehicle. If you do not have a wrap on your vehicle you are actually burning money as you drive. Capitalize on your company vehicle or fleets by maximizing return on capital that you are already spending on fuel consumption.

Keep in mind is that this type of advertising is not like radio, print, or television. It cannot be turned off or simply change the channel! Many of our wrap clients also take advantage of their wraps in areas that traditionally cost huge sums of money. Such venues are at trade shows, conventions, and grand openings. Many times an advertiser will have to get on a list well in advance to advertise at a premier event or location. Example: lets say you want to advertise in Times Square New York. Most people can’t even imagine the cost! A wrap owners dream, you just drive down right through it anytime you want!

For more information on how to develop a moving brand for your new business, franchise or start-up company contact us or visit us online at www.adsonwheels.com

How To Choose The Right Vehicle Graphics Company

March 25th, 2011

Once you and your marketing team have decided to hire a vehicle graphics company to design, create and install your vehicle wraps, how do you choose the right one? You may think it doesn’t really matter which company you choose. If you want superior performance, no shortcuts, not cheap alternatives, no damage to your vehicle, and flawless graphics, then you need to think about a few things.

1. Does the company have a portfolio?
A. Without a professional portfolio, you have no way of knowing whether or not the company can handle complex, detailed, eye catching vehicle decals for a single vehicle, let alone an entire fleet.

2. Does the company employ in-house experienced graphic designers?
A. Most of us have seen fleet graphics before, and the amount of detail involved in the car wraps and large format printing is impressive. As much as any of us would like to say we’re creative enough to create such detailed designs, it takes a graphic designer to understand the curves and corners of the vehicle, as well as the colors and sizes of the images themselves.

3. Does the company use high quality, wide format printers?
A. Any old printer won’t suffice when you’re trying to print large format graphics and vinyl wraps. Specialized printers, ink, and other materials are necessary.

4. Does the company request the exact make and model of your vehicle, as well as photos?
A. Understanding the exact curves, corners, dips and grooves of your vehicle is extremely important to the end result. If a company doesn’t ask for specifics on your vehicle, how can they plan for an extra half inch of vinyl to tuck into a groove? Without enough material, the vinyl would need to be stretched into the groove, which causes pulling and puckering.

5. Does the company understand your target market and campaign?
A. The types of vehicle graphics used vary greatly depending on your specific campaign and target market. Your graphics printing company needs to understand your purpose in order to help you achieve it.

As with any company of any type in this day and age, you will have choices. It is up to you to do the research to choose the best company to suit your needs.

Vehicle Decals & Graphics – Vinyl, UV Wrap & All That!

March 18th, 2011

Vehicle wraps and vehicle decals are an extremely effective method of advertising for any type of business, event or product. They are intriguing, eye catching, mobile, and different. There are literally millions of applications for vehicle wraps and vehicle decals that everyone can benefit (and profit) from. If you’ve never used vehicle graphics as a marketing tool before, however, you may have some questions, such as what material will be used on my vehicle, how long will it last, and is it safe for my vehicle?

There are many types of vehicle graphics, and each type has a different purpose. At Ads On Wheels, we use high gloss over laminate for most vehicle wraps. This laminate is of the highest possible quality and is also UV Resistant. UV resistance is extremely important when considering materials for car wraps and vehicle decals. Without it, the material may actually magnify the sun’s UV rays, which could damage the paint on your vehicle over an extended period of time. More obviously, however, UV rays can severely fade and damage vehicle wraps. If you are planning on using your vehicle wraps for a long term marketing project, you will need to ensure your vehicle graphics are UV resistant.

There are of course, applications for the use of lower quality vinyl wraps or liquid laminates as well. Many events or promotions have a short term run time, and therefore, you may want to save money by opting for vehicle graphics of lesser quality. Shorter term vinyl wraps and liquid laminates provide little, if no UV resistance, so they won’t stand up to harsh UV rays for long, but they can be the perfect solution for short term vehicle wraps.

Whatever material you choose for your advertising wrap, Ads On Wheels materials use either a pressure activated adhesive or a cold roll on application. Both leave behind little to no adhesive residue, and neither will damage your vehicle. All materials will also conform to every curve and corner of your vehicle, and will provide dimensional stability for the length of your advertisement. The high gloss finish also provides a superior appearance for your high quality printed vehicle graphics, which will undoubtedly turn heads as your vehicle rolls by.

How Digital Printing Benefits You

March 7th, 2011

Digital Printing and Large Format Printing are the most common types of printing today, and there’s a reason for that. Old methods of printing, such as flexography, lithography and letterpress don’t accommodate large format graphics and wide format printing, because they all require the use of printing plates.

Lithography involves a large, flat plate made of metal or aluminum, on which, the image is drawn in wax or another oily substance, which is the medium to transfer the ink to the printed sheet. This method was invented in 1796 and has been used since. However, the obvious drawback is that the image needs to be drawn, which makes the process quite time consuming, especially for Large Format Printing.

Flexography is typically used for printing on packaging materials, such as brown paper, plastic and foil. It is a rolling press, in which the printed images are slightly raised on flexible rubber or plastic plates that roll along the printed material. The clear drawback to this method is that the plates need to be designed and created for each printed image, which again, is quite time consuming.

Letterpress printing, as created my Johannes Gutenberg in the mid 15th century, is fairly simple in that one inks raised, movable letters and presses the printed paper onto the letters. This method was widely used for printing text until the second half of the 20th century. Obviously, this method is more text friendly, and would not be helpful in creating and printing large graphics.

Digital Printing, however, doesn’t require the use of printing plates. Instead, the graphics are created from a graphic design program and are then printed via high quality laser or inkjet printers. Since no plates are needed, digital printing allows for a much quicker turnaround time. All that needs to be created are the graphics. These specialized laser and inkjet printers are made for wide format printing, high quality Graphics Printing, and large format printing. There are virtually no limits to the details of the graphics or to the size of the project when using digital printing.

Mobile Billboards - Which Form Of Advertising Will You Choose?

February 21st, 2011

Ever wondered what mobile billboards are? Even if you’re not sure, I guarantee you’ve seen them. Mobile Billboards are trailer wraps, car graphics or fleet graphics that advertise for your company. You’ve seen 18-wheelers driving past you on the highway with Shaws graphics on the side, and you’ve seen crazy looking cars going through downtown with a full car graphic, advertising for a local radio station.

Imagine utilizing your company’s trailers and fleet trucks for advertising instead of just transporting. Fleet graphics and trailer wraps are large and noticeable, and if your company needs to advertise as far as its fleet trucks and trailers travel, then what better way to advertise?

Car graphics are also noticeable and effective on the highway, but even more so in town. Covering your company cars or your own personal car in car graphics turns cruising around town or running errands into an advertising campaign. In just one afternoon, hundreds of people in their cars, on the sidewalk, in parking lots, and looking out their windows will see your car graphics. It’s impossible to spot car graphics and not take note of what the graphics are advertising.

The best part is, mobile billboards also come in the form of an actual billboard being driven down the road. Billboards that are placed in high traffic areas are a great way to advertise for your company, but what would be even better is driving a mobile billboard to select locations to target a specific audience. If you market your products to large businesses, then drive your mobile billboard through the business district! With mobile billboards, you also have the option of choosing select stopping locations where brochures, literature or product samples can be distributed. You can even house your billboard in a secured garage for future use!

Mobile billboards are still rare enough that they catch immediate attention when seen on the road. Other forms of advertising are too overdone and saturated, such as television commercials, radio ads and mailers, that people don’t even take notice anymore. The best attention grabbing ads are those which are unexpected and intriguing.

Vinyl Wraps: The New Wave Of Advertising

February 15th, 2011

There are of course, many different methods of advertising, and Television, Radio, and Newspaper are amongst the most popular methods. When considering advertising strategies for your company, what do you consider? Cost? Timeline? Simplicity? And of course, the number of people your ad will reach, i.e; the effectiveness?

While TV, Radio and Newspapers are all popular methods of advertising, they all require some help from their targeted audiences (unlike vehicle graphics). They first need YOU to turn on the TV (and not fast forward through the commercials on your TiVo), turn the radio on (and not switch stations during commercial breaks), and to purchase a newspaper (and read enough of it to find your ad). People do each of these things every day, but not everyone does, and the amount of time they spend doing each is limited.

Advertising via custom vehicle graphics is quickly becoming one of the most effective methods of advertising available. Car advertising will reach every single person who has their eyes open and is on the road, near the road or in sight of the road!.

Vinyl Wraps can be installed on any type of vehicle, anywhere in the country by Ads On Wheels http://www.adsonwheels.com Graphics can range from small decals to full vehicle wraps, and the more noticeable your ad is, the more people’s eyes you’ll catch as you’re driving down the road or parked on the side of the road.

You’ve seen car advertising before, and because most of us are visual learners, you took a mental note of that vehicle and that business name. Don’t you want that to be your business name?